Conversion Tracking · informational
Conversion Deduplication: Prevent Double Counting
Duplicate conversions occur when the same business event is reported more than once, often because browser and server events both fire or retries create repeated records.
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The core idea
Use a stable event or transaction ID, make receivers idempotent and define which system owns the canonical conversion.
What matters in practice
Test refreshes, back-button behavior, webhook retries and payment-provider callbacks.
Decision rule
Accurate attribution begins with an accurate conversion count.
Tracking principle: Define the business outcome first, then choose the measurement method and software. A sophisticated dashboard cannot repair unclear event definitions or inconsistent campaign naming.
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