Affiliate Tracking: Links, SubIDs, Click IDs & Postbacks
Affiliate tracking follows a visitor from a promotional click to a conversion reported by a merchant or affiliate network.
How Affiliate Tracking Works from Click to Commission
An affiliate click usually carries identifiers through a tracking URL. The network or merchant records the click and later associates a conversion with that identifier.
How to Track Affiliate Links Properly
Use a consistent naming system for source, campaign, placement and creative before creating links. Pass the dimensions through SubIDs or your tracker’s parameters.
How to Track Affiliate Conversions Accurately
Affiliate conversions are harder to measure because the final event often happens outside your own site.
Affiliate Link Tracking Software: What You Actually Need
Choose affiliate tracking software around your operating model: organic links, paid media buying, many offers, multiple networks, or complex routing.
Tracking IDs vs SubIDs: Affiliate Parameter Guide
A click ID usually identifies an individual click. A SubID is commonly used to attach your own campaign metadata such as source, placement or creative.
Postback URLs Explained for Affiliate Marketers
A postback URL is a server-to-server endpoint used to report a conversion and associated identifiers from one system to another.
Affiliate Tracking Without Third-Party Cookies
Affiliate tracking can use click IDs, first-party parameters and server-to-server postbacks rather than relying entirely on third-party cookies.
Conversion Tracking for Affiliate Marketers
Affiliate marketers need campaign-side visibility even though the merchant controls the sale.