Affiliate Tracking · informational
How to Track Affiliate Conversions Accurately
Affiliate conversions are harder to measure because the final event often happens outside your own site.
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The core idea
Network postbacks are a common solution: your tracker generates a click identifier, the network stores it, and the network sends that identifier back when a conversion occurs.
What matters in practice
Validate payout values, currencies, duplicate handling and rejected/reversed conversion behavior where the network supports it.
Decision rule
Keep the network ledger as the authority for payable commissions while using your tracker for campaign optimization.
Tracking principle: Define the business outcome first, then choose the measurement method and software. A sophisticated dashboard cannot repair unclear event definitions or inconsistent campaign naming.
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