Affiliate Tracking · informational

How to Track Affiliate Conversions Accurately

Affiliate conversions are harder to measure because the final event often happens outside your own site.

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The core idea

Network postbacks are a common solution: your tracker generates a click identifier, the network stores it, and the network sends that identifier back when a conversion occurs.

What matters in practice

Validate payout values, currencies, duplicate handling and rejected/reversed conversion behavior where the network supports it.

Decision rule

Keep the network ledger as the authority for payable commissions while using your tracker for campaign optimization.

Tracking principle: Define the business outcome first, then choose the measurement method and software. A sophisticated dashboard cannot repair unclear event definitions or inconsistent campaign naming.
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