Affiliate Tracking · informational
How to Track Affiliate Links Properly
Use a consistent naming system for source, campaign, placement and creative before creating links. Pass the dimensions through SubIDs or your tracker’s parameters.
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The core idea
Avoid changing parameter meanings between campaigns. A field called 'ad' should not become 'keyword' in another campaign.
What matters in practice
For paid traffic, connect click costs and conversion values so the report can show profit, not just commission count.
Decision rule
Use redirects and custom domains only in ways allowed by the traffic source, merchant and affiliate program.
Tracking principle: Define the business outcome first, then choose the measurement method and software. A sophisticated dashboard cannot repair unclear event definitions or inconsistent campaign naming.
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