Affiliate Tracking · informational
Affiliate Tracking: Links, SubIDs, Click IDs & Postbacks
Affiliate tracking follows a visitor from a promotional click to a conversion reported by a merchant or affiliate network.
Disclosure: Tracking Tactics is independent. Some ClickMagick links are affiliate links; we may earn a commission if you purchase. We do not claim firsthand product use unless explicitly stated.
The core idea
Tracking links identify the promotion; SubIDs or custom parameters preserve campaign detail; click IDs provide a unique reference; postbacks can report conversions server to server.
What matters in practice
A reliable setup lets you answer which source, campaign, placement and creative produced a commission without depending on spreadsheets.
Decision rule
Dedicated trackers become more valuable as you run more offers, traffic sources and paid campaigns.
Tracking principle: Define the business outcome first, then choose the measurement method and software. A sophisticated dashboard cannot repair unclear event definitions or inconsistent campaign naming.
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