Attribution · informational
Conversion Lag & Velocity: How Long Should You Wait?
Conversion lag is the time between an acquisition interaction and the eventual conversion. Ignoring it can make new campaigns look worse than they are.
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The core idea
Measure the cumulative share of conversions that arrive after one day, three days, seven days and longer intervals appropriate to your sales cycle.
What matters in practice
Use that curve to set evaluation windows and avoid pausing campaigns before enough conversions have matured.
Decision rule
ClickMagick currently includes a Conversion Velocity report for analyzing how long users take to convert.
Tracking principle: Define the business outcome first, then choose the measurement method and software. A sophisticated dashboard cannot repair unclear event definitions or inconsistent campaign naming.