Attribution · informational
Customer Lifetime Value Tracking by Campaign
Customer lifetime value tracking connects the acquisition source to revenue generated after the first purchase.
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The core idea
Start with a stable customer identifier and a clear revenue definition. Cohort customers by acquisition date, source or campaign and compare cumulative value over time.
What matters in practice
This can change bidding decisions when one source produces lower first-order revenue but stronger repeat purchases.
Decision rule
ClickMagick currently includes an LTV report using cohort analysis.
Tracking principle: Define the business outcome first, then choose the measurement method and software. A sophisticated dashboard cannot repair unclear event definitions or inconsistent campaign naming.