Tracking Guides · informational
Link Tracking vs Conversion Tracking
Link tracking tells you that someone clicked. Conversion tracking tells you that a meaningful downstream action occurred.
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The core idea
Click data is useful for diagnosing traffic and creative response, but it cannot by itself prove revenue or lead quality.
What matters in practice
The strongest campaign report joins both layers: clicks and costs upstream, conversions and values downstream.
Decision rule
Use link tracking for navigation and promotion measurement; add conversion tracking when decisions depend on outcomes.
Tracking principle: Define the business outcome first, then choose the measurement method and software. A sophisticated dashboard cannot repair unclear event definitions or inconsistent campaign naming.