Tracking Guides · informational
Tracking QA Checklist Before You Spend on Ads
Before launch, click a tagged test URL and follow the full journey. Confirm source/campaign fields, event timestamps, values, currency and final attribution.
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The core idea
Test each important browser/device path, cross-domain transitions, browser/server deduplication, postbacks and webhook retries where applicable.
What matters in practice
Compare the tracker, ad platform and business source of truth for the same test event.
Decision rule
Fix discrepancies before scaling spend; debugging is cheaper with one test conversion than after thousands of clicks.
Tracking principle: Define the business outcome first, then choose the measurement method and software. A sophisticated dashboard cannot repair unclear event definitions or inconsistent campaign naming.