Tracking Guides · informational
Webhooks for Conversion Tracking
A webhook sends event data to another system when a defined action occurs, allowing conversion data to flow into trackers, CRMs or automation tools.
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The core idea
Use signed requests or other authentication when supported, retry failed deliveries and make receivers idempotent so retries do not create duplicate conversions.
What matters in practice
Define a stable payload containing event type, timestamp, identifier and value fields needed downstream.
Decision rule
ClickMagick currently provides custom webhooks for sending first-party conversion data to other apps and platforms.
Tracking principle: Define the business outcome first, then choose the measurement method and software. A sophisticated dashboard cannot repair unclear event definitions or inconsistent campaign naming.